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Wednesday, April 15, 2020

It's really good value, but I don't need to buy it

I went to the shops yesterday for my weekly lockdown shop, and the supermarket had crazy good value deals on their Easter Eggs. I'm guessing that the shops have been left with loads of unsold eggs and they want to shift them ASAP.

But I'm talking £1.50 for 550g good value. Really good value. "I couldn't possibly ignore a deal like that!" good value.

And it was tempting. Hell, I even had one in my basket (Cadbury Ultimate Fruit and Nut is my weakness) but then I realised that I didn't need to buy it just because it was cheap. I didn't need to eat it just because it was a bargain. I hadn't even thought of buying chocolate until I saw the price, and I have Easter Eggs at home waiting to be eaten. And if I wanted chocolate at a later time, surely it would be better to pay full price and actually get what I wanted? To be perfectly honest, spending a little bit more really focuses my taste buds, and generally means I don't rush the treat when I finally eat it!

Over the past 15 months that I've been losing weight I've already struggled my way through a few of these "cost saving" challenges. For example, (and sticking to the choccie theme): Chocolate bars come in a 4-pack or individually. At £1 for a 4-pack or 60p for an individual, it seems obvious that the best value is to buy all four! Except that I then eat all four when I didn't truly want or need it. All I should have spent was the 60p and eaten one. I'd have my chocolate craving fixed and still stayed within calorie goals. Gram for gram it's more money, but only buying what I need is far more cost effective as it's 60p spent rather than £1. It's better for the bank account and better for the waistline, yet the irrational part of my brain still wants to buy the offer. There must be a cool psychological study on this, because I'm forever fighting with myself in food shops over a BOGOF deal...

Getting past this mentality has been tough, but as I told myself in the shops yesterday "This is not your last chance to eat chocolate." and it's true, if I want some, then I can buy it whenever I like.

My body is not a trash can. I put the egg back and walked away.

submitted by /u/CCSDTQ
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source https://www.reddit.com/r/loseit/comments/g1n5zb/its_really_good_value_but_i_dont_need_to_buy_it/

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